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Tested Advertising Methods (5th Edition) (Prentice Hall ~ Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics) Paperback – June 25, 1998 by Caples (Author), Hahn (Author) 4.6 out of 5 stars 129 ratings

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Tested advertising methods (1997 edition) / Open Library ~ An edition of Tested advertising methods (1947) Tested advertising methods. 5th ed. / revised by Fred E. Hahn. . Prentice Hall business classics. Classifications Dewey Decimal Class 659.13/2 Library of Congress HF5823 .C18 1997 . Download catalog record: RDF / JSON. April 28, 2010: Edited by Open .

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Tested Advertising Methods - John Caples, Fred E. Hahn ~ Prentice Hall, 1997 - Business & Economics - 278 pages 3 Reviews Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results.

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Tested advertising methods (Book, 1997) [WorldCat] ~ The new advertising strategy --The most important part of an advertisement --Headlines that attract the most readers --Right and wrong methods of writing headlines --Thirty-five proven formulas for writing headlines and direct mail teasers --Finding the right appeal --Tested advertising versus untested advertising --How to put enthusiasm into .

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